Al Meera Consumer Goods Company, in collaboration with the Ministry of Commerce and Industry, has launched its National Product Week campaign, “The Story Began on Qatar’s Soil,” running from 5 to 12 November 2026.

Under the slogan “From Us, For Us,” the campaign celebrates the quality and diversity of Qatari products and their contribution to the national economy. It also reflects almeera’s longstanding commitment to supporting local businesses, manufacturers, farmers and entrepreneurs.

Supporting Qatar’s Local Economy

almeera works with 200 local companies, with annual transactions reaching QAR 700 million. Local products account for 25% of almeera’s total sales. Across its stores, almeera offers more than 8,732 locally produced products from 182 local suppliers across 12 product categories.

In its fast-moving consumer goods (FMCG) range, almeera works with 118 Qatari suppliers and offers 194 local brands and 3,645 locally manufactured products. Its local assortment also includes fresh fruit and vegetables, dairy products and cheese, meat and poultry, baked goods and non-food products.

These partnerships form part of almeera’s wider network of approximately 750 suppliers, with sourcing spanning more than 100 countries. Through its nationwide store network, almeera helps local producers expand their distribution and reach more customers.

Bringing Local Producers Closer to Customers

The National Product Week campaign was launched at almeera’s Ain Khaled branch. Attending from the Ministry of Commerce and Industry were H.E. Mr. Hassan Sultan Al-Ghanim, Assistant Undersecretary for Consumer Affairs, Dr. Mohammed Al-Sayed, Director of the National Product Competitiveness Support Department, and Mr. Jassim Al-Kuwari, Assistant Director of the department, along with other Ministry officials. Al Meera Consumer Goods Company was represented by Mr. Jassim Mohammed Al-Ansari, Chief Executive Officer, Mr. Fahad Salah Bahzad, Chief Financial Officer, and other company executives. Local suppliers also attended the launch.

Commenting on the launch, Mr. Jassim Mohammed Al-Ansari, Chief Executive Officer of Al Meera Consumer Goods Company, said, “Supporting Qatari businesses is an important part of our responsibility as a national retailer. With more than 65 stores across Qatar, we have the opportunity to connect local producers with customers every day, helping them expand their reach and grow their businesses.

Our collaboration with the Ministry of Commerce and Industry reflects our shared commitment to strengthening local production and creating more opportunities for Qatari businesses. National Product Week is an opportunity to showcase the progress made and continue building on these partnerships.”

Throughout National Product Week, almeera is hosting Qatari businesses and producers in its stores, providing dedicated spaces for them to showcase their products and engage directly with shoppers. Through product demonstrations, tasting stations and interactive activities, customers have the opportunity to discover locally made products, meet the people behind them and learn more about the stories of Qatari businesses. These activities aim to strengthen the connection between local producers and consumers, while encouraging greater awareness and support for homegrown brands.

Beyond the campaign, almeera continues to work closely with local farms, manufacturers and suppliers throughout the year, making Qatari products more accessible across its nationwide store network and encouraging customers to support local businesses through their everyday shopping.